Pure Perm Mission

THE ONLY HAIRCARE MADE SPECIFICALLY FOR PERMED HAIR Everything I tried was just simply not what my permed hair needed to stay healthy, and after trying over 20 different random curling and hydrating alternatives, I found that nothing gave me that perfect look and maintence, which is why we decided to create PurePerm. No more guessing, it's everything you need.

100% plant based Sulfate and Paraben Free Quality Ingredients

"I've tried every shampoo out there for my permed hair. Even ones that claimed to be "made for curls" but nothing compares to PurePerm. From the very first wash, I noticed a difference. My hair felt cleaner, softer, and somehow stronger without being weighed down. It's the best shampoo I've used for my perm."

~Danielle

"Honestly, I didn’t expect much, but this shampoo’s legit. My perm usually gets super dry and frizzy, but this stuff actually keeps it hydrated without feeling heavy. Curls look way better and don’t feel crunchy or stiff. It just works, plain and simple. Way better than anything I’ve used before."

~Nicole

"It just makes my hair feel healthy, like it’s actually being taken care of. The ingredients seem really clean and simple, which I like. My perm doesn’t feel dry or fried after washing — it just feels soft and normal, in a good way. No weird buildup or fake scent. I honestly just like how it feels."

~Luke

Conditioner is back in stock!